Velocity Outdoor is the new name for Crosman Corporation!
Crosman Corporation, a subsidiary of Compass Diversified Holdings, LLC (NYSE: CODI), today announced that its board of directors has approved its holding company’s new name: Velocity Outdoor. The new corporate identity better reflects the diverse portfolio of brands currently under the Crosman Corporation umbrella, says the company.
The company also stresses that the new Velocity Outdoor name highlights the company’s strengths in the hunting, shooting and outdoor markets. This name change is consistent with the strategic direction for the company outlined to Hard Air Magazine Publisher Stephen Archer by CEO Bob Beckwith in these exclusive interviews back in May 2018 where he described the company’s future as “serving the outdoor enthusiast“.
The name change does not impact any of the market-leading consumer brands, among them Crosman and Benjamin Airguns, CenterPoint Archery and Optics, LaserMax, Copperhead, and GameFace Airsoft. Velocity Outdoor will encompass these historic brands, which are known for innovation, performance, quality, and value.
So Crosman airguns, pellets and other products retain the Crosman name. Likewise with Benjamin products.
“Our company’s roots have been in the airgun category for more than 90 years, and it will continue to represent an important core of our business,” said Bob Beckwith, Chief Executive Officer. “We have also seen significant growth in our CenterPoint Archery brand and recently acquired the LaserMax commercial business. The Velocity Outdoor name will be a strong corporate umbrella to represent a diverse product portfolio and position us for future growth in the outdoor sporting goods market.”
Product branding and packaging will not change, and the various existing branded websites will remain the primary consumer-facing e-commerce and customer service websites of Velocity Outdoor for the near term.
For example, you can still go to crosman.com for information and sales of airguns, just as you always have.
Corporate information for Velocity Outdoor will be available at www.velocity-outdoor.com.
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